Privacy Policy

Erum Emaan by Brands Factory Outlet
Legal Business Name: AKS Enterprises

Last updated: September 22, 2026

At Erum Emaan by Brands Factory Outlet, we respect your privacy and are committed to protecting the personal information you provide when using our website, placing an order, contacting us, or otherwise interacting with our services.

This Privacy Policy explains what information we may collect, how we use it, when it may be shared, and the choices available to you.

By using our website or placing an order, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you interact with our website, we may collect the following information:

Contact and delivery information

• Full name
• Phone number
• Email address
• Billing address
• Shipping/delivery address

Order information

• Products you view or purchase
• Order details and order history
• Returns, exchanges, or cancellation information
• Delivery and shipping information

Payment information

When you make a payment through an available payment provider, payment information may be processed by the relevant payment service provider.

We may receive information such as payment confirmation, transaction details, payment status, and payment method. We do not necessarily receive or store your complete card details.

Communications

If you contact us by email, WhatsApp, phone, or another communication channel, we may retain information you provide to us in order to respond to your request and provide customer support.

Device and website information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Network information
• Pages visited
• Products viewed
• Website activity and interactions

This information may be collected through Shopify, cookies, and similar technologies.

2. How We Collect Information

We may collect personal information:

• Directly from you when you place an order or contact us.
• Automatically when you browse or interact with our website.
• Through Shopify and other service providers that help us operate our website.
• Through payment, shipping, analytics, marketing, or other service providers where applicable.

3. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders.
• Confirm COD orders.
• Arrange delivery and shipping.
• Process payments and refunds.
• Handle returns and exchanges.
• Contact you regarding your order.
• Respond to customer service requests.
• Provide information about our products and services.
• Improve our website, products, and customer experience.
• Detect and prevent fraud, abuse, or unauthorized activity.
• Maintain the security of our website and services.
• Comply with applicable laws and legal requirements.

We may also use information collected through the website to understand how customers interact with our store and improve our products, website, and marketing.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate properly and provide a better shopping experience.

Cookies may be used to:

• Keep the website functioning correctly.
• Remember certain preferences.
• Understand how visitors use our website.
• Improve website performance.
• Support relevant advertising and marketing where applicable.

You may be able to control or disable cookies through your browser settings. Some website features may not function properly if certain cookies are disabled.

5. Sharing Your Information

We do not sell your personal information as a business practice.

We may share necessary information with trusted third parties when required to operate our business and provide our services.

These may include:

• Shopify, which hosts and supports our online store.
• Courier and delivery companies to deliver your orders.
• Payment service providers to process payments and refunds.
• Technology and service providers that help us operate our website and business.
• Marketing or analytics providers, where applicable.
• Government authorities, regulators, or other parties when required by law.

We only share information where reasonably necessary for the relevant business, legal, or service-related purpose.

6. Shopify

Our online store is powered by Shopify.

Shopify may collect and process information relating to your use of our website in order to provide and improve its services.

Information submitted through our website may be transmitted to Shopify and other service providers involved in operating the store.

Shopify's own privacy practices are governed by its privacy policy. You can review Shopify's privacy information through its official privacy resources.

7. Third-Party Websites and Links

Our website or social media pages may contain links to third-party websites or platforms.

These third parties have their own privacy policies and terms. We are not responsible for the privacy practices, security, or content of websites that we do not operate.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

8. Customer Reviews and Public Information

If you voluntarily submit a review, photograph, comment, or other content to us, that information may be displayed publicly on our website or used for promotional purposes where permitted.

Please avoid submitting personal or confidential information that you do not want to be made public.

9. Marketing Communications

Where applicable, we may contact you with promotional information about our products, offers, collections, or services.

You may opt out of promotional email communications by using the unsubscribe option included in those communications.

Even if you opt out of promotional communications, we may still contact you regarding important non-promotional matters, such as an order, delivery, payment, return, refund, or customer-service request.

10. Security

We take reasonable measures to protect the personal information we collect and use.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

Customers should avoid sending sensitive information through unsecured communication channels.

11. Retention of Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained may depend on:

• The purpose for which it was collected.
• Our business requirements.
• Customer-service needs.
• Legal and regulatory requirements.
• Accounting and transaction requirements.
• The resolution of disputes or enforcement of agreements.

When information is no longer required, we may delete or securely dispose of it where appropriate.

12. Your Privacy Rights

Depending on applicable law and your location, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of certain personal information.
• Ask about how your information is being used.
• Withdraw consent where processing is based on consent.
• Opt out of certain promotional communications.

Some rights may be subject to legal limitations or exceptions.

To make a privacy-related request, please contact us using the details provided below. We may need to verify your identity before processing certain requests.

13. Children's Privacy

Our website is not intended for children under the age of 18.

We do not knowingly collect personal information from children under 18 without appropriate involvement or permission from a parent or legal guardian.

If you believe that a child has provided us with personal information, please contact us so that we can review the matter and take appropriate action.

14. International Data Transfers

Because we use Shopify and other service providers, your personal information may be processed, stored, or transferred outside Pakistan.

These providers may operate in different countries and may be subject to the privacy laws applicable in those locations.

Where applicable, information transfers are handled using appropriate safeguards required by applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, website, services, technology, or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically for the latest information about our privacy practices.

16. Contact Us

If you have any questions about this Privacy Policy, want to request access to or correction of your information, or have a privacy-related concern, please contact us:

Erum Emaan by Brands Factory Outlet
Legal Business Name: AKS Enterprises
Email: info@erumemaan.com
WhatsApp: +92 327 2741489
Website: erumemaan.com

We will review privacy-related requests and respond within a reasonable period, subject to applicable legal requirements.